Selling to Big Companies Jill Konrath
Publisher: Kaplan Publishing
One of the question I am often asked is how a small startup can sell to a big company. Cannot believe some people are even buying into that shit. Here is what I recommend: Do search on LinkedIn according to the company/title/location and browse through the profiles that exist. Avoid those they're heavily selling. Look at what cliffy earns, look at the cut the pubs make, you can adjust some screws Saying dumb things that are born from the same greed-based mentality of big corporations. What can you learn from a claustrophobic fighter pilot who has a major fear of heights? Trying to dig out the right person in a big company is like trying to find a needle in a haystack. Big companies can be unpredictable and costly for smaller ones who want to sell software to them. I think it´s a plain lie that cliffy tries to sell us here. Big Rock #3: Buy stocks being heavily bought by institutional investors. When I started reading Never Fly Solo, I wasn't expecting to learn valuable sales, leadership and life lessons. Here are some tips on how to navigate these tricky waters. Stop struggling to get into big companies. Learn practical strategies to crack into corporate accounts, shrink your sales cycle and close more business in Jill Konrath's new book. Big Rock #2: Focus on companies with big earnings growth and a new, innovative product or service. It´s pr brainwash at it´s finest and it makes me puke.